Maria Prokofieva

Maria Prokofieva Associate Professor · AI-native finance and accounting · FCPA

AI for the human side of money.

I build AI that reads the human behaviour behind financial numbers, in how people manage, audit, invest and spend money, and I publish the evidence that it works.

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Money, as people handle it

Four ways people hold money, and the behaviour underneath all of them.

  1. Under their control

    Management and boards

    How executives and boards report, disclose and talk about the money they run.

  2. Under contract

    Audit and assurance

    How auditors check it, and how AI agents doing that work can themselves be verified.

  3. Their own

    Investment and behavioural finance

    How investors read companies and react to what they disclose.

  4. Spending it

    Marketing and agentic commerce

    Agent-to-agent transactions break existing marketing metrics.

    Current work Outputs will be listed here as they are released.

Underneath all four: human behaviour

Digital behaviour, purchasing and addiction are not a separate field. They are the layer under how people manage, audit, invest and spend.

Proof, not promises

Models are released with open code, data and evaluation results, so quality and impact are tracked, not promised.

Advanced AI, taught without dumbing it down

University units, ACSPRI postgraduate courses and the agentic AI lab: advanced AI for any audience, specialist or not, with nothing simplified away.

Teaching and materials

Latest

All 71 outputs